Take control of your digital advertising with performance and transparency

Visible inventory · Fraud-free · 100% Canadian

Programmatic Advertising Agency

In a complex digital landscape, it’s essential to rely on a partner who truly understands the challenges of programmatic advertising and who embraces an ethical, transparent, and sustainable approach. NÜ leverages technology to serve your goals, with an independent, clear, and performance-driven vision.

Why choose NÜ

Choosing NÜ means choosing digital advertising that is clear, measurable, and deeply ethical. We help you regain control of your media activations with full transparency, strategic expertise, and measurable performance.

High-performance, ethical, and locally rooted advertising

With NÜ Optima™ and its premium inventories across Québec and Canada, your campaigns are delivered in safe, visible, and relevant environments while supporting local media. Our strength lies in a strong local foundation, backed by national and international reach.

An independent, agnostic partner

We are not tied to any single platform. That means every strategic choice is made in your best interest. Whether through DV360, The Trade Desk, StackAdapt, Pelmorex, or Amazon Ads, we activate the most effective open ad technologies, no compromises.

Transparency as a standard

Our premium media inventories is verified by experts to ensure full traceability: placements, audiences, visibility, and performance everything is accounted for, so you maintain full control of your media budget.

A team dedicated to your media performance

Your needs deserve more than a one-size-fits-all solution.
That’s why our senior team skilled in DV360, Amazon Ads, The Trade Desk, StackAdapt, and Pelmorex designs programmatic strategies that are both high-performing and transparent.

Smarter, less intrusive advertising

With geotargeting, contextual targeting, and thoughtful ad formats, your campaigns become more relevant, more human and more effective.

Explore our approach

The tangible benefits of NÜ Optima™

NÜ Optima™ is a programmatic solution designed to maximize every dollar you invest with visible, secure, and transparent delivery.

VISIBLE

Every impression is actually seen*
*Based on MRC standards

Brand-safe

Premium local and national inventories, verified and secure

Transparent

Full access to campaign data, placements, and results

Impactful

Every dollar invested generates real, measurable value aligned with your goals

Maximize your results with NÜ Optima™

Programmatic tactics tailored
to your marketing goals

Every media strategy is built around your specific objectives : awareness, acquisition, in-store traffic, engagement, or retention. With precise targeting and continuous optimization, we turn programmatic into a performance driver at every stage of the funnel, and always in sync with your existing activations.

Awareness

We elevate your brand in your audience’s daily life through contextual, visible, and non-intrusive placements. A good message doesn’t interrupt : it arrives at the right time, in the right context.

Acquisition

By leveraging data and smart media planning, we activate the right channels to drive qualified traffic and boost conversions while optimizing your media spend.

Drive to store

We prioritize premium local and national inventories to help drive foot traffic to your locations and track the real impact of your campaigns on physical visits.

Engagement

Effective advertising integrates seamlessly into your audience’s life. With intelligent delivery and the right formats, we strengthen engagement over time.

Retention

By activating your first-party data (CRM, website, Google Ads, Analytics...), we enable precise targeting to deliver the right message, at the right time, to the right person.

Learn more about our methodology

Case Studies

See how our clients turn digital advertising into tangible results. Explore campaigns led by NÜ and discover how a local, independent, data-driven approach delivers measurable impact.

Read our case studies

Sales Growth, Test-and-Learn Strategy

Popeye’s case study

How NÜ Boosted Popeye’s Sales with Programmatic Advertising and an Experimentation-Based Approach

Read the case study

With over 10 years in digital advertising, I’ve come to understand both the strengths and the shortcomings of programmatic. That’s why I created NÜ: to offer a more ethical, human, and transparent approach that responds to the real needs of today’s brands and agencies. Our mission: bring meaning, rigour, and proximity back into a landscape that’s too often opaque and standardized.

SÉBASTIEN, FOUNDER OF NÜ

Discover NÜ’s vision

Our clients speak for us

" I’m so happy to have been trained and supported by NÜ as we transitioned to programmatic. We immediately felt confident, constantly improving with Sébastien’s guidance, no matter our level. Always clear, always present, with contagious energy and real dedication. No hesitation in recommending the team. We’ll definitely keep working with them. Thank you! "

MARION BELREPAYREDigital Strategist – TamTam TBWA

" It’s always a pleasure working with Sébastien and the NÜ team ! Not just for their infectious enthusiasm, but for their cutting-edge expertise. Their insights help our clients achieve stronger results, and NÜ is no exception. I highly recommend them if you’re looking to maximize the performance of your programmatic media buying. "

JEAN-PHILIPPE DAUPHINAISPresident – Co-founder, Rablab