Invest smarter in digital advertising

NÜ, your media intelligence partner

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Programmatic advertising agency

NÜ is a programmatic digital advertising agency serving businesses across Canada, with media buying rooted in Montreal and Quebec. As your media intelligence partner, NÜ helps local advertisers and agencies invest more intelligently by turning their campaigns into useful business decisions, combining performance, ethics, and the value of local media.

  • Up to-65%

    on CPM
    vs. direct buying

  • Access to500+

    premium digital properties
    in Quebec and across Canada

  • More than80%

    of our clients come
    through referrals

  • Average visibility of85%

    vs. 60–70%
    in the market (IAB Canada)

*based on our 2024–2025 client data

Digital advertising solutions built for your reality

Discover all our solutions

For advertisers

From awareness to conversion, we turn your digital advertising campaigns into useful business decisions.
Solutions for advertisers

For agencies

An outsourced trading desk that integrates with your team and your processes, without compromising on performance or transparency.
Solutions for agencies
Pourquoi choisir NÜ

Why Choose NÜ?

Media intelligence means knowing how to turn every ad investment into useful business decisions: choosing the right environments, mobilizing the right data, measuring and analyzing what actually matters. And rebalancing investments to better value local media when it serves your business objectives.

From audit to reporting, every step is led by specialists. Nothing runs without human oversight.

We cross-reference your goals, audiences, and data with the right environments to reach the right people, in the right context.

We prioritize local media when it better serves your objectives, because their proximity, credibility, and cultural relevance create an impact global platforms don’t always replicate. Every dollar invested can also support the local economy and media ecosystem. And every recommendation stays transparent: you know where your ads run, on which sites, and in what context.

Brand lift, real attention, incrementality, ad recall... Our analysis goes beyond the numbers: it guides your next business decisions and supports your company’s long-term vision.

Discover our approach

Digital ad campaign management

From strategy to optimization, NÜ manages your digital advertising campaigns with a clear, rigorous, and transparent approach. Targeting, programmatic media buying, premium inventory, performance tracking, and beyond-the-click measurement: everything is handled by an expert team, with a human at the controls every step of the way.

Discover our campaign management

Full omnichannel coverage

We activate the digital advertising channels most relevant to your market

Discover our media channels
  • Display
  • Native advertising
  • Online Video (OLV)
  • Connected TV (CTV)
  • Digital audio
  • Digital Out-of-Home (DOOH)
  • Retail media
  • Geofencing & location-based advertising
  • In-Game advertising
  • Paid social
  • Conversational AI

Media inventory: local roots, global reach

Run your campaigns across carefully vetted Quebec, national, and international media partners, selected for their quality, relevance, and brand safety.

Explore our media inventory

Media intelligence proven by our case studies

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Sébastien Janin, founder of NÜ

With over 10 years in the digital advertising industry, I’ve come to know both the strengths and the limits of programmatic. That’s why I created NÜ: to offer a more ethical, human, and transparent approach that meets the real needs of today’s brands and agencies. Our mission: to bring meaning, rigour, and closeness back into an industry that’s often opaque and standardized.

Sébastien, founder of NÜ

Discover our vision at NÜ

Our clients speak for us

  • “A huge thank you to the NÜ team for their collaboration on the Different from others. Just like you. campaign for our client Ellipse Assurances. They were outstanding business partners, flexible and committed to maximizing results at every step. Their final report, detailed and clear, was the cherry on top of an impeccable execution.”

    FREDERIC BELIVEAU GRIGNONMarketing Strategist - metah.nomis

  • “Sébastien and his team are doing an excellent job at demystifying programmatic advertising. They took the time to explain everything to me with patience and clarity. I felt listened to and supported throughout the entire process. They also provided very useful material to help me prepare the required content. Everything was then delivered on time and within budget. The performance tracking platform is simple, practical, and really easy to use. In short, I highly recommend their services without the slightest hesitation!”

    PHILIPPE LUSIGNANMarketing Director, Williams Rampes.ca

  • “I’m so happy to have been trained and supported by NÜ as we transitioned to programmatic. We immediately felt confident, constantly improving with Sébastien’s guidance, no matter our level. Always clear, always present, with contagious energy and real dedication.
    No hesitation in recommending the team. We’ll definitely keep working with them. Thank you!”

    MARION BELREPAYREDigital Strategist – TamTam TBWA

  • “It’s always a pleasure working with Sébastien and the NÜ team! Not just for their infectious enthusiasm, but for their cutting-edge expertise. Their insights help our clients achieve stronger results, and NÜ is no exception. I highly recommend them if you’re looking to maximize the performance of your programmatic media buying.”

    JEAN-PHILIPPE DAUPHINAISPresident – Co-founder, Rablab

Insights, analysis & advice on programmatic digital advertising

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NÜ in the media

Ready to invest more intelligently in digital advertising?

A simple conversation is all it takes to identify where your campaigns can gain clarity, performance, and media quality. Let’s talk about your goals and the levers that can truly move your brand forward.

Your media intelligence partner

Invest smarter in digital advertising
+1 (438)-509-7030400 Sherbrooke Street West, Montreal, QCBook a free consultation