Digital advertising channels
Digital advertising is no longer just a banner ad or a social media post. Today, it spans more than a dozen channels and a wide range of digital ad formats, each with its own audience, exposure context, and role in the customer journey.
Full omnichannel coverage
Based on your goals, audiences, and market, we activate the most relevant digital advertising channels: display, video, audio, connected TV, DOOH, native advertising, paid social, retail media, geofencing, and more. We reach your audience across their preferred channels, backed by our digital media buying expertise.
- DisplayBanners, rich media, and programmatic display formats
- Native advertisingAdvertising integrated into editorial content (native advertising, sponsored content)
- Online Video (OLV)In-stream and out-stream digital video advertising
- Connected TV (CTV)Video advertising on streaming and connected TV platforms (OTT)
- Digital audioPodcast advertising, streaming audio, and digital radio
- Digital Out-of-Home (DOOH)Digital screens in urban, commercial, and transit environments
- Retail mediaAdvertising on e-commerce platforms and retail media networks
- Geofencing & Location-based advertisingGeo-targeted, proximity-based advertising to drive in-store traffic
- In-Game advertisingAdvertising integrated into gaming environments
- Paid SocialMeta, TikTok, LinkedIn, Pinterest, Reddit, Twitch, YouTube, Snapchat…
- Conversational AIVisibility within AI assistants and conversational environments
Digital ad campaign management
From strategy to optimization, NÜ manages your digital advertising campaigns with a clear, rigorous, and transparent approach. Targeting, programmatic media buying, premium inventory, performance tracking, and beyond-the-click measurement: everything is handled by an expert team, with a human at the controls every step of the way.
Why trust NÜ with your digital advertising?
A brand that truly understands where its money goes makes better decisions. At NÜ, that’s what we call media intelligence.
Full-process orchestration
From audit to reporting, every step is led by specialists. Nothing runs without human oversight.
Smart activation
The right data, the right audiences, and the right environments, based on your real objective.
Ethics, transparency & local roots
We prioritize local media when it serves your objectives, and show you exactly where every dollar was invested.
Beyond-the-click measurement
Our analysis goes beyond the numbers. It guides your next business decisions to drive sustainable media performance.
A few frequently asked questions about digital advertising
What are the main digital advertising channels?
Several types of online advertising exist today: display advertising, online video, connected TV, digital audio, native advertising, DOOH, retail media, geofencing, in-game advertising, paid social, and conversational AI. Each serves different objectives, contexts, and audiences.
Why activate an omnichannel digital advertising strategy?
Each channel reaches your audience at a different point in their journey. Display builds awareness, audio reinforces recall, geo-targeting drives the visit. Activating multiple channels at once multiplies touchpoints and improves the overall impact of your investment, as long as each channel has a clear role.
How do you measure each channel’s real impact on my results?
This is exactly where programmatic advertising makes a difference. Measurement works by centralizing delivery, exposure, and conversion data. In programmatic, results can be compared by channel, audience, format, and inventory to understand what’s actually driving performance, then reallocate budgets accordingly.
What is multi-channel attribution, and why does it matter?
Multi-channel attribution measures which channels contributed to a conversion. Without it, you risk overvaluing the last click and undervaluing the channels that built awareness, consideration, or trust before the final action.
How does NÜ orchestrate channels together?
We start by defining each channel’s role based on your objective and audience. We then plan the delivery sequence: which channel opens the journey, which one re-engages, which one supports the decision. Then we measure each channel’s incrementality and adjust continuously based on what the data tells us.
Ready to invest smarter in digital advertising?
Looking to better understand digital advertising, improve your campaigns, or clarify your media investments? Talk to a NÜ expert to see how a programmatic, transparent approach rooted in local media can turn your ad investments into useful business decisions.