AwarenessOmnichannelProfessional Union
SPGQ Case Study
How NÜ supported the SPGQ through a two-phase digital campaign to showcase the role of Quebec's public sector professionals in the everyday lives of citizens.
Read the case study*based on our 2024–2025 client data
Programmatic advertising expertise, integrated into your agency
Whether you’re a creative agency or a media agency, NÜ acts as your outsourced trading desk to bring programmatic media buying into your offering. Full outsourcing, on-demand support, white label programmatic, or open collaboration: you choose the model that respects your client relationships and how you work.
Before activating anything, we take the time to understand your client’s situation: their business objectives, their audiences and behaviours, their current media mix, what’s worked, and what can be improved. Together, we define the right KPIs and build a custom strategy that starts from their reality.
Display, video, CTV, audio, DOOH… We select the channels that serve their objectives, because each channel plays a specific role in their conversion journey. We prioritize Quebec and Canadian media when they better serve their strategy, for their proximity, credibility, and local relevance. And we only run campaigns in environments verified for audience quality and brand safety.
NÜ selects the most relevant buying method based on your client’s objective and budget: direct buys, private deals or PMP, and the open market optimized through our SPO approach. Your agency gains access to programmatic media buying expertise, premium inventory, and a robust tech stack (including The Trade Desk, DV360, Amazon DSP, and StackAdapt) with no infrastructure investment on your end.
We cross-reference the right objective, the right context, and the right signals to reach the right audiences in the right environments. Depending on your needs, we activate behavioural, geographic, weather, commercial, or first-party data, or data from platforms like Google, Amazon, and MétéoMédia…
While the industry lets campaigns run on autopilot, NÜ keeps a human at the controls. Pre-launch QA, active monitoring, exclusion of non-compliant environments, real-time adjustments. Every signal is interpreted by a person, not just an algorithm. At NÜ, nothing runs unsupervised.
We track performance metrics, but also the indicators that help us understand real impact: attention, brand lift, incrementality, ad recall, in-store traffic, or cross-media results. Our reports aren’t just for reading, they guide your client’s next business decisions and support their company’s long-term vision.
We bring your team up to speed on programmatic advertising, how it works, and how to integrate it into your client proposals. We plug into your existing tools (Slack, Teams, Asana…) to make collaboration seamless. You stay ahead of the curve without having to navigate a constantly shifting market alone.
Expertise built around your clients’ business objectives
Whether your client wants to run online advertising to generate leads, build brand awareness, drive customers to their store, or retain them, NÜ helps you build the programmatic response suited to each objective.
Brand awareness & visibility
Their brand exists. Make it matter to the right people. We build a memorable presence, rooted where their audiences actually are.
Consideration & engagement
Their audiences know them, now they need to choose them. We deepen the relationship and nurture interest through to the decision.
Acquisition & conversion
Turn interest into action. We target the audiences closest to a decision using the right intent signals and measure what actually drives conversions.
Drive-to-Store
Their customers find them online before they find them in store. We bridge their digital presence and their point of sale, turning their audiences into real store visits.
Retargeting & loyalty
Their best customers are the ones they already have. We re-engage their owned audiences, sequence their messaging, and build a relationship that lasts beyond the first conversion.
Full omnichannel coverage
Based on your client’s objective, audience, and market, NÜ activates the digital advertising channels most relevant to them: display, video, audio, connected TV, DOOH, native advertising, paid social, retail media, geofencing, and more. The goal isn’t to be everywhere, but to be present in the right environments, with the right formats and the right metrics.
- Display
- Native advertising
- Online Video (OLV)
- Connected TV (CTV)
- Digital audio
- Digital Out-of-Home (DOOH)
- Retail media
- Geofencing & location-based advertising
- In-Game advertising
- Paid social
- Conversational AI
Why trust NÜ with your digital advertising?
An agency that truly understands where its clients’ money goes makes better decisions and protects the client relationship. At NÜ, that’s what we call media intelligence: a way to plan, activate, and optimize campaigns with more clarity, control, and accountability.
Full-process orchestration
From audit to reporting, every step is led by specialists. Nothing runs without human oversight.
Smart activation
The right data, the right audiences, and the right environments, based on your client’s real objective.
Ethics, transparency & local roots
We prioritize local media when it serves the strategy, and show you exactly where every dollar was invested.
Beyond-the-click measurement
Our analysis goes beyond the numbers: it supports your next client recommendations, to build sustainable media performance.
Our clients speak for us
A few frequently asked questions about digital advertising
What is programmatic advertising, and how does it benefit your clients?
Programmatic advertising is the automated, real-time buying of digital ad space, with a level of targeting precision traditional media buying can’t match. It’s NÜ’s specialty: every channel we activate, every placement we buy, every optimization we make runs through programmatic : display, video, CTV, audio, DOOH, geofencing, retail media, and more. For your clients, that means reaching the right people, in the right context, at the right price.
What’s the difference between programmatic advertising and Google Ads or Meta Ads?
Google Ads and Meta Ads only target audiences on their own platforms. Programmatic advertising gives your clients access to thousands of sites, local media, audio platforms, CTV, and digital out-of-home environments, well beyond those two closed platforms. The two approaches are complementary, but programmatic also lets you diversify investments toward local media.
Why choose an outsourced trading desk instead of managing programmatic in-house?
An outsourced trading desk gives you access to programmatic specialists, media infrastructure, and optimization tools, without having to recruit, train, or retain an in-house team. NÜ helps you activate your clients’ campaigns with more flexibility, transparency, and control, while integrating into how you work.
Why choose NÜ over a programmatic provider affiliated with a platform?
Some providers have preferential agreements with specific DSPs or publishers. These ties can influence their recommendations. NÜ is agnostic: we choose technologies and inventory based on what truly serves your clients’ objectives.
Why NÜ over direct media?
Media operate in silos. Each publisher has its own inventory, its own metrics, its own logic. NÜ brings it all together: we unify your campaigns’ performance across every channel and environment, compare results consistently, and optimize your clients’ overall investment. One vision, one strategy, one measurement.
What services does NÜ offer for agency media buying?
Media strategy and planning, programmatic media buying, audience targeting, omnichannel activation, continuous optimization, and advanced measurement. A complete cycle managed by a specialized team, from audit to reporting. Plus custom training to help you understand programmatic and better integrate it into your client proposals.
We already have a DSP seat, how can NÜ help?
For agencies already operating their own DSP, NÜ can push PMP deals negotiated directly with publishers. You keep full control over your investments, while NÜ manages inventory performance and quality.
What budget should we plan for our clients’ programmatic campaigns?
There’s no universal minimum budget in digital advertising, it all depends on objectives, market, and desired timeline. What matters is that every dollar invested truly serves your clients’ business objectives. During a free consultation, we assess together what’s realistic for each situation.
How do you ensure transparency on our clients’ investments?
Transparency in programmatic advertising is the exception, not the norm. At NÜ, it’s a two-level standard: your clients know where their ads ran, on which sites, in what contexts, and exactly how their money was spent. Every dollar invested is tracked, explained, and accounted for.
How do we integrate white label programmatic into our client proposals?
Many agencies hesitate to add programmatic to their offering because they’re not sure how to explain or position it. We support you on the three levels that make the difference: understanding the mechanics well enough to answer client questions, building clear talking points for your proposals, and knowing when and how to recommend programmatic based on the type of mandate. The result: a more complete offering, presented with confidence.
Ready to invest smarter in digital advertising?
Let’s talk about your business objectives
Looking to add programmatic advertising to your offering, support your media team, or access quality PMP deals? Talk to a NÜ expert to see how our outsourced trading desk can fit your reality: white label, open collaboration, or on-demand support.