AwarenessOmnichannelProfessional Union
SPGQ Case Study
How NÜ supported the SPGQ through a two-phase digital campaign to showcase the role of Quebec's public sector professionals in the everyday lives of citizens.
Read the case studyOur digital advertising solutions for businesses
Want to build brand awareness, generate leads, drive sales, or bring customers back in store? NÜ helps businesses of every size, from national brands to local SMBs, plan, activate, and optimize their digital advertising campaigns with an omnichannel, transparent approach rooted in local media.
*based on our 2024–2025 client data
A method to manage your digital advertising campaigns from A to Z
Before activating anything, we take the time to understand your situation: your business objectives, your audiences and their behaviours, your current media mix, what’s worked, and what can be improved. Together, we define the right KPIs and build a custom strategy that starts from your reality.
Display, video, CTV, audio, DOOH… We select the channels that serve your objective, because each channel plays a specific role in your conversion journey. We prioritize Quebec and Canadian media when they better serve your strategy, for their proximity, credibility, and local relevance. And we only run campaigns in environments verified for audience quality and brand safety.
Programmatic buying gives you access to the same premium inventory as direct buying from a publisher, at a significantly lower cost. At NÜ, we select the smartest buying method based on your objective and budget: direct buys, private marketplace deals (PMP), or the open market through our SPO approach.
We cross-reference the right objective, the right context, and the right signals to reach the right audiences in the right environments. Depending on your needs, we activate behavioural, geographic, weather, commercial, or first-party data, or data from platforms like Google, Amazon, and MétéoMédia…
While the industry lets campaigns run on autopilot, NÜ keeps a human at the controls. Pre-launch QA, active monitoring, exclusion of non-compliant environments, real-time adjustments. Every signal is interpreted by a person, not just an algorithm. At NÜ, nothing runs unsupervised.
We track performance metrics, but also the indicators that help us understand real impact: attention, brand lift, incrementality, ad recall, in-store traffic, or cross-media results. Our reports aren’t just for reading, they guide your next business decisions and support your company’s long-term vision.
Expertise built around your business objectives
Whether you want to run online advertising to generate leads, build brand awareness, drive customers to your store, or retain them, NÜ builds the media strategy that serves your specific objective.
Brand awareness & visibility
Your brand exists. Make it matter to the right people. We build a memorable presence, rooted where your audiences actually are.
Consideration & engagement
Your audiences know you, now they need to choose you. We deepen the relationship and nurture interest through to the decision.
Acquisition & conversion
Turn interest into action. We target the audiences closest to a decision using the right intent signals and measure what actually drives conversions.
Drive-to-Store
Your customers find you online before they find you in store. We bridge your digital presence and your point of sale, turning your audiences into real store visits.
Retargeting & loyalty
Your best customers are the ones you already have. We re-engage your owned audiences, sequence your messaging, and build a relationship that lasts beyond the first conversion.
Full omnichannel coverage
Based on your goals, audiences, and market, we activate the most relevant digital advertising channels: display, video, audio, connected TV, DOOH, native advertising, paid social, retail media, geofencing, and more. We reach your audience across their preferred channels, backed by our digital media buying expertise.
- Display
- Native advertising
- Online Video (OLV)
- Connected TV (CTV)
- Digital audio
- Digital Out-of-Home (DOOH)
- Retail media
- Geofencing
- In-Game advertising
- Paid social
- Conversational AI
Why trust NÜ with your digital advertising?
A brand that truly understands where its money goes makes better decisions. At NÜ, that’s what we call media intelligence: a way to plan, activate, and optimize your campaigns with more clarity, control, and accountability.
Full-process orchestration
From audit to reporting, every step is led by specialists. Nothing runs without human oversight.
Smart activation
The right data, the right audiences, and the right environments, based on your real objective.
Ethics, transparency & local roots
We prioritize local media when it serves your objectives, and show you exactly where every dollar was invested.
Beyond-the-click measurement
Our analysis goes beyond numbers: it guides your next business decisions, to build sustainable media performance.
Our clients speak for us
For agencies
Are you an agency looking for a programmatic partner? Our outsourced trading desk offer is built for you.
- Omnichannel programmatic strategy & media buying
- Measurement, analysis & actionable recommendations for your clients
- Data, format & platform activation aligned with business objectives
- Premium local, national & international inventory
- Training & support for your team
A few frequently asked questions about digital advertising
What is programmatic advertising, and how can it benefit my business?
Programmatic advertising is the automated, real-time buying of digital ad space, with a level of targeting precision traditional media buying can’t match. It’s NÜ’s specialty: every channel we activate, every placement we buy, every optimization we make runs through programmatic : display, video, CTV, audio, DOOH, geofencing, retail media, and more. For your business, that means reaching the right people, in the right context, at the right price.
Why work with a digital advertising agency instead of managing campaigns in-house?
Expert programmatic traders are rare, and costly to train and retain. Handing your campaigns to a digital media agency like NÜ means immediate access to stronger negotiating power with media platforms, optimized rates, and premium inventory you wouldn’t get on your own. It also eliminates hidden costs (in-house training, infrastructure, talent retention) for real budget flexibility across your campaigns. Most importantly, it means benefiting from expert human judgment that AI can’t replace: tight deadlines, complex signals, real-time optimization decisions. At NÜ, we don’t just deliver reports, we turn every result into actionable learnings for your next business decisions.
What’s the difference between programmatic advertising and Google Ads or Meta Ads?
Google Ads and Meta Ads only target your audiences on their own platforms. Programmatic advertising gives you access to thousands of sites, local media, audio platforms, CTV, and digital out-of-home environments, well beyond those two closed platforms. The two approaches are complementary, but programmatic also lets you diversify your investments toward local media.
Is programmatic advertising cheaper than buying directly from a publisher?
Thanks to our programmatic expertise, our methodology, and agreements negotiated directly with publishers, we access the same premium inventory as direct buying, at a significantly lower cost. The result: CPM reductions of up to 65% compared to direct buying from a publisher.
Is media buying for SMBs accessible in Quebec?
There’s no universal minimum budget in digital advertising, it all depends on your objectives, your market, and your desired timeline. What matters is that every dollar invested truly serves your business objectives. During a free consultation, we assess together what’s realistic for your situation.
How do I launch a digital advertising campaign suited to my objectives?
We start by understanding your reality: your objectives, your audiences, your current mix, what’s already worked. Together, we define the right KPIs and build a custom strategy that starts from your reality.
Is programmatic digital advertising suited to Quebec SMBs?
Yes and that’s exactly why NÜ exists. SMBs often assume programmatic is reserved for big brands. In reality, budgets are flexible, and the approach adapts to local, regional, or niche markets. What matters is that your digital advertising campaign strategy starts from your reality.
Can NÜ complement my existing communications agency?
Yes, NÜ integrates naturally into your existing ecosystem: creative agency, communications agency, in-house marketing team, or other partners. We adapt to how you work, your tools, your processes. Our role: bring the programmatic expertise that’s missing, without disrupting what already works. Agile by nature, we align with your partners so everyone’s moving in the same direction, with one priority: your results.
Ready to invest smarter in digital advertising?
Let’s talk about your business objectives
Looking to better understand digital advertising, improve your campaigns, or clarify your media investments? Talk to a NÜ expert to see how a programmatic, transparent approach rooted in local media can turn your ad investments into useful business decisions.