Our approach to programmatic campaign management
At NÜ, every campaign follows a complete cycle, with no jargon and no grey areas. We move forward with you, aligning every step of programmatic campaign management with your real business objectives, and standing behind every decision, from scoping to results.
We analyze your context and objectives to recommend the channels, inventory, and buying method best suited to your budget.
DSP configuration, spec delivery, tracking tag integration… your campaign is set up and verified before it goes live.
Your campaign launches across the selected environments, with human oversight at every step of the rollout.
Your campaign is monitored and optimized on an ongoing basis, with full transparency on its progress from day one to the last.
A clear report on what worked, what was adjusted, and what we recommend going forward.
Full omnichannel coverage
Based on your goals, audiences, and market, we activate the most relevant digital advertising channels: display, video, audio, connected TV, DOOH, native advertising, paid social, retail media, geofencing, and more. We reach your audience across their preferred channels, backed by our digital media buying expertise.
- Display
- Native advertising
- Online Video (OLV)
- Connected TV (CTV)
- Digital audio
- Digital Out-of-Home (DOOH)
- Retail media
- Geofencing
- In-Game advertising
- Paid social
- Conversational AI
Screens & devices used in programmatic advertising
Connected TV
Connected TV combines the reach of the television screen with digital precision. It reaches your audiences in an immersive setting, while adapting messages by household, context, or moment.
Mobile
Mobile reaches your audiences throughout the day, right where they spend their time. It’s a powerful lever for extending coverage, contextualizing messages, and driving qualified traffic.
Tablet
Tablet offers an environment suited to content consumption, often calmer and more immersive. It complements other screens by reinforcing recall and engagement during active browsing moments.
Desktop
Desktop captures attention during moments of focus, often tied to work or active research. It’s a strategic channel for delivering high-value messages and supporting decision-making.
Digital signage
Digital signage delivers strong visibility in public spaces, with strategic placements and dynamic creative. It reinforces awareness and campaign impact while adapting to context in real time.
Programmatic media buying methods
At NÜ, we select the smartest buying method based on your objective and budget.
- 01
Direct & guaranteed buys
We negotiate directly with publishers to secure specific placements, predictable volumes, and guaranteed delivery.
- 02
Private Marketplace Deals (PMP)
We negotiate exclusive access to premium, verified inventory reserved for our clients only.
- 03
Open programmatic marketplace
Access to the full range of available inventory, optimized through our SPO approach to cut out intermediaries and invest at the best price.
Independent, platform-agnostic activation
NÜ activates the technologies best suited to each objective, with no affiliation and no conflict of interest. A DSP is used to buy, manage, and optimize programmatic advertising campaigns across multiple inventory sources, from a single logic of targeting, budget, and measurement.
Our technology
Ad tech in service of media quality
Fraud detection
Fraud detection identifies impressions generated by bots or unreliable sources. It protects your ad investments and ensures campaigns run in safe, real environments.
Attention measurement
Attention measurement gauges the true quality of exposure to a message, beyond the simple impression. It optimizes campaigns based on your audiences’ real visual engagement, for greater impact and relevance.
Purchase journey optimization
Purchase journey optimization smooths every step between discovery and conversion. It delivers the right message at the right time to guide users toward action, without friction.
Custom bidding strategy
Custom bidding strategy adapts investments to your marketing objectives: awareness, traffic, conversions... It maximizes the relevance of every impression by aligning budget, context, and intent.
Dynamic creative optimization (DCO)
Dynamic creative optimization (DCO) automatically adapts creative elements based on user profile, context, or intent. It delivers highly personalized messages that are more relevant and more engaging.
In-store visits attribution
Foot traffic attribution measures the real-world impact of digital campaigns on in-store visits. Using geolocation and mobile data, it connects ad exposure to actual on-the-ground behaviour.
Green targeting
Green targeting prioritizes inventory with a lower environmental footprint, excluding the least energy-efficient sources. A concrete way to reduce your campaigns’ carbon impact without compromising performance.
Brand lift measurement
Brand lift measurement gauges a campaign’s real impact on brand perception, awareness, consideration, purchase intent. Rather than relying on clicks alone, it measures whether your campaign genuinely shifted how people perceive your brand.
Brand safety
Brand safety ensures your ads never run in risky environments: inappropriate content, unverified sites, or contexts that could harm your image. Every inventory source is filtered before delivery to protect your brand.
Your real-time performance reporting
Access all your advertising data in real time, with full transparency. At NÜ, we build a complete measurement infrastructure to capture, structure, and analyze the data that actually matters and turn it into concrete business decisions.
Tracking & analytics
Setup of tracking, conversion pixels, and event tracking.
First-party data
Integration of CRM, ERP, or other internal data sources where relevant.
Campaign performance
Real-time tracking of results: impressions, clicks, visibility rate, CPM, visits, and other key indicators.
Dimension-level analysis
Breakdown of results by audience, format, inventory, device, language, marketing objective, and other key dimensions.
Daily spend tracking
Day-to-day tracking of investments, with precise visibility into spend by channel or campaign.
Custom
Access to your KPIs, dynamic filters, custom variables, and industry benchmarks.
On-demand data
Brand lift, awareness, purchase intent, brand perception, search results, A/B tests, in-store traffic, cross-media analysis…
Transparent, ethical, and locally rooted campaign management
At NÜ, we believe in responsible media. That’s why we make every placement traceable, every inventory source visible, and every dollar invested clear, while prioritizing Quebec and Canadian media when they better serve your objectives. The result: a more ethical, more local, and more sustainable media strategy for your brand.
Digital advertising solutions built for your reality
Ready to invest smarter in digital advertising?
Looking to better understand digital advertising, improve your campaigns, or clarify your media investments? Talk to a NÜ expert to see how a programmatic, transparent approach rooted in local media can turn your ad investments into useful business decisions.