Why NÜ?

Because your media investments deserve better. NÜ helps you regain control through an independent, ethical, and transparent programmatic approach.

An independent, agnostic, and strategic partner

NÜ was born from a simple belief: programmatic advertising should be more transparent, more responsible, and better aligned with local market realities. We don’t rely on closed ecosystems, we select the most relevant technologies (DV360, The Trade Desk, StackAdapt, Amazon Ads, Pelmorex…) based on your message, audience, and campaign context.

What makes NÜ stand out

At NÜ, we believe brands deserve more than standardized solutions. That’s why we co-build agile, custom campaigns aligned with your values, goals, and current priorities.

WE

Close collaboration

Strategic support from ideation to optimization, for campaigns aligned with your business objectives.

New

Technological innovation

Expertise in open ad tech platforms, with a curated selection of the highest-performing inventory.

Ethics and total transparency

Access to your media data to understand, analyse, and optimize your campaigns with complete visibility.

Full transparency on your campaign delivery

In an increasingly opaque programmatic landscape, brands need to take back control of how their messages are delivered. At NÜ, we believe effective advertising starts with total transparency.

Every campaign is backed by accessible, verifiable data:

  • Placements
  • Formats
  • Audiences reached
  • Viewability rates
  • Delivery environments

This transparency is a non-negotiable foundation for managing a programmatic strategy that’s controlled, high-performing, and aligned with your business goals.

Pourquoi choisir NÜ

Transparency at the core of performance

Without visibility into data, environments, or audiences, real optimization is impossible.

That’s why NÜ takes concrete steps to ensure the integrity of your campaigns:

  • Blocking non-human impressions (bots)
  • Excluding questionable environments
  • Rigorous inventory selection
  • Integration of anti-fraud and verification tools

Your campaigns shouldn’t just be seen, they should reach the right people, at the right time, in the right context.

Our premium local, national, and international ad network

Access top-quality media placements through our trusted partnerships with publishers across local, national, and international markets. A secure, high-quality environment designed to maximize campaign impact.

DOOH
Display
Audio
Video
Partenaires

Why choose NÜ as your partner?

NÜ provides personalized guidance and a clear framework to turn your marketing challenges into measurable results.

Identifying the right channels, formats, and moments to maximize your campaign’s impact.

Advising on visual design and messaging that captures attention and resonates with your audience.

Implementing precise tracking solutions to accurately measure campaign performance.

Launching campaigns and continuously optimizing them to maintain peak performance throughout delivery.

Learn more about our methodology

The tangible benefits of NÜ Optima™

NÜ Optima™ is a programmatic solution designed to maximize every dollar you invest with visible, secure, and transparent delivery.

VISIBLE

Every impression is actually seen*
*Based on MRC standards

Brand-safe

Premium local and national inventories, verified and secure

Transparent

Full access to campaign data, placements, and results

Impactful

Every dollar invested generates real, measurable value aligned with your goals

What programmatic advertising can truly deliver

01

Ultra-precise targeting

With programmatic advertising, your campaigns are delivered automatically and in real time based on the best available opportunities, helping you maximize both your media budget and message impact.

02

Automated, real-time buying

Campaigns are managed through real-time bidding (RTB), increasing responsiveness, optimizing spend, and eliminating unnecessary media buys.

03

Continuous performance optimization

Throughout the duration of your campaign, we adjust delivery based on performance insights, ensuring continuous improvement and smarter use of every dollar invested.

04

Omnichannel coverage

This approach strengthens ad recall by delivering your campaigns seamlessly across all digital touchpoints your audience interacts with.

05

Performance transparency

Transparency is built into our methodology. We share full results and learnings with you so you can track your investments with clarity, confidence, and objectivity.

06

Budget Control & ROI

With data-driven campaign management, we help you allocate your budget more effectively, monitor results closely, and adjust tactics to maximize your return on investment.

Our clients speak for us

" I’m so happy to have been trained and supported by NÜ as we transitioned to programmatic. We immediately felt confident, constantly improving with Sébastien’s guidance, no matter our level. Always clear, always present, with contagious energy and real dedication. No hesitation in recommending the team. We’ll definitely keep working with them. Thank you! "

MARION BELREPAYREDigital Strategist – TamTam TBWA

" It’s always a pleasure working with Sébastien and the NÜ team ! Not just for their infectious enthusiasm, but for their cutting-edge expertise. Their insights help our clients achieve stronger results, and NÜ is no exception. I highly recommend them if you’re looking to maximize the performance of your programmatic media buying. "

JEAN-PHILIPPE DAUPHINAISPresident – Co-founder, Rablab

Discover our case studies

Read our case studies
Popeye Supplements - Étude de cas avec NÜPopeye Supplements - Logo

Popeye’s case study

How NÜ Boosted Popeye’s Sales with Programmatic Advertising and an Experimentation-Based Approach

Read the case study

NÜ in the media

View all articles
Grenier aux nouvelles - NÜ Programmatique voit le jour

Grenier – NÜ Programmatic is Born

Read article
5 questions to Sebastien Janin, Founder at NÜ Programmatique - Adloox

Adloox – 5 questions to Sébastien Janin, Founder at NÜ Programmatic

Read article

Talk with an expert

And optimize your media investments

Questions about your campaigns? Looking to better understand programmatic or improve your results? Speak with a NÜ expert for an objective perspective on your media investments, actionable insights, and a clear view of your performance opportunities.

Contact us