Why NÜ?
Because your media investments deserve better. NÜ helps you regain control through an independent, ethical, and transparent programmatic approach.
An independent, agnostic, and strategic partner
What makes NÜ stand out
At NÜ, we believe brands deserve more than standardized solutions. That’s why we co-build agile, custom campaigns aligned with your values, goals, and current priorities.
WE
Close collaboration
Strategic support from ideation to optimization, for campaigns aligned with your business objectives.
New
Technological innovation
Expertise in open ad tech platforms, with a curated selection of the highest-performing inventory.
NÜ
Ethics and total transparency
Access to your media data to understand, analyse, and optimize your campaigns with complete visibility.
Full transparency on your campaign delivery
In an increasingly opaque programmatic landscape, brands need to take back control of how their messages are delivered. At NÜ, we believe effective advertising starts with total transparency.
Every campaign is backed by accessible, verifiable data:
- Placements
- Formats
- Audiences reached
- Viewability rates
- Delivery environments
This transparency is a non-negotiable foundation for managing a programmatic strategy that’s controlled, high-performing, and aligned with your business goals.


Transparency at the core of performance
Without visibility into data, environments, or audiences, real optimization is impossible.
That’s why NÜ takes concrete steps to ensure the integrity of your campaigns:
- Blocking non-human impressions (bots)
- Excluding questionable environments
- Rigorous inventory selection
- Integration of anti-fraud and verification tools
Your campaigns shouldn’t just be seen, they should reach the right people, at the right time, in the right context.
Our premium local, national, and international ad network
Access top-quality media placements through our trusted partnerships with publishers across local, national, and international markets. A secure, high-quality environment designed to maximize campaign impact.
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Why choose NÜ as your partner?
Media planning
Identifying the right channels, formats, and moments to maximize your campaign’s impact.
Creative assets
Advising on visual design and messaging that captures attention and resonates with your audience.
Tracking & measurement
Campaign launch & optimization
Launching campaigns and continuously optimizing them to maintain peak performance throughout delivery.
The tangible benefits of NÜ Optima™
VISIBLE
*Based on MRC standards
Brand-safe
Transparent
Impactful
What programmatic advertising can truly deliver
01
Ultra-precise targeting
With programmatic advertising, your campaigns are delivered automatically and in real time based on the best available opportunities, helping you maximize both your media budget and message impact.
02
Automated, real-time buying
Campaigns are managed through real-time bidding (RTB), increasing responsiveness, optimizing spend, and eliminating unnecessary media buys.
03
Continuous performance optimization
Throughout the duration of your campaign, we adjust delivery based on performance insights, ensuring continuous improvement and smarter use of every dollar invested.
04
Omnichannel coverage
This approach strengthens ad recall by delivering your campaigns seamlessly across all digital touchpoints your audience interacts with.
05
Performance transparency
Transparency is built into our methodology. We share full results and learnings with you so you can track your investments with clarity, confidence, and objectivity.
06
Budget Control & ROI
With data-driven campaign management, we help you allocate your budget more effectively, monitor results closely, and adjust tactics to maximize your return on investment.
Our clients speak for us
