About NÜ
At NÜ, we believe that high-performing advertising starts with clarity and with ethic. For over two years, we’ve been helping brands take back control of their campaigns by combining impact, transparency, and strategic thinking.
People + Technology + Transparency = Results
The story behind NÜ
With over 10 years of experience in digital advertising, Sébastien Janin founded NÜ to offer a more ethical and results-driven alternative to traditional programmatic.
After witnessing the limits of the existing model, he imagined a clearer, more useful, and more brand-aligned approach.
His ambition: to help agencies and advertisers take back control with concrete solutions that maximize impact while respecting the expectations of today’s audiences.
Our vision
In a market that’s often opaque, we stand for a programmatic approach that’s clearer, more local, and performance-focused. We believe it’s possible to combine technology, transparency, and effectiveness to build lasting trust between brands, agencies, and their audiences.
Our mission
We believe programmatic should serve the brand not the other way around. That’s why we’ve developed an approach rooted in transparency, smart data use, and strategic rigour. By combining precise campaign management with thoughtful inventory selection, every impression becomes a real opportunity for performance.
Our mission: to run high-impact campaigns that are fully aligned with our clients’ values.
Our values
01
Transparency
Transparency isn’t a buzzword, it’s a core principle. Every data point is accessible, every decision traceable, every action explained. We show you where every dollar goes, how your campaigns evolve, and why optimizations are made. That clarity builds trust, aligns goals, and empowers smarter decisions.
02
Local focus
Based in Québec, NÜ understands the cultural, economic, and regulatory realities of the Canadian market. Our local grounding allows us to design campaigns that truly resonate, by leveraging local media environments and real partnerships on the ground. It’s our way of reconnecting advertising with the real world.
03
Innovation
Innovation should serve results not add complexity. Our technological independence lets us choose the best platforms and tools based on your objectives. We test, adjust, and optimize with agility and common sense so that technology remains a lever, not a barrier.
04
Ethic
We believe in more responsible, more human advertising. No shady shortcuts, no grey areas. Our campaigns respect users, follow industry best practices, and stay within responsible targeting limits. We avoid opacity and data over-collection to build a healthier, more conscious and ultimately more effective approach.
Join NÜ
NÜ is an independent agency born from a simple belief: programmatic advertising can (and should) do better. Better for brands. Better for audiences. Better for the media ecosystem.
We stand for an approach that breaks with global, standardized models: more transparent, more ethical, and more performance-oriented so that every brand retains full control over its data and decisions.
By joining us, you become part of that vision. You’ll support businesses that want to advertise differently, and grow within a human-scale team driven by clarity, ambition, and the freedom to do better.
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