Insights, Analysis & Advice on Programmatic Advertising
Our experts offer a clear, strategic view of the programmatic landscape helping you better understand its mechanics, evolution, and key challenges.
Media Strategy
Why Programmatic Advertising Is the Most Powerful Lever in Your Media Mix?
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Market Trends
Programmatic Independence
Programmatic Independence: Why Canadian Brands Must Take Back Control
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Media Strategy
Performance Measurement
Why Incrementality Is the New Holy Grail of Programmatic Advertising ?
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Artificial Intelligence
Third-Party Cookies
AI vs Third-Party Cookies: Promise or Illusion?
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Market Trends
Third-Party Cookies
The Decline of Third-Party Cookies: What It Means for Programmatic Advertising and What Solutions Advertisers Can Adopt
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Media Strategy
Optimizing Cross-Platform Campaigns: A Guide for Advertisers on Metrics and Ad Formats
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Artificial Intelligence
Interview: Thomas Spitz – How to Integrate AI Into Your Marketing Strategies
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Programmatic Advertising
