Programmatic Campaign Management
With NÜ, activate your programmatic campaigns in high-performing, transparent environments locally, nationally, and internationally.
A human, agile, and ethical alternative
Our strategic support
Targeting criteria
We activate the most effective segments based on geographic, behavioural, or contextual criteria to maximize the impact of each campaign.
Inventory transparency
Your campaign performance is directly tied to the quality of the environments where your ads appear. At NÜ, we select trusted local, national, and international inventories to ensure relevant, visible, and secure delivery and to get the most out of every impression.
Local delivery & community-level impact
By activating your campaigns in verified, locally contextualized inventory, we support more coherent, safer, and better-received messaging.
This choice also directly supports local media, key players in the vitality of the Québec and Canadian ecosystems. It’s a responsible commitment that strengthens brand recall, audience trust, and overall campaign relevance while investing in a more sustainable media model.
Agile, ongoing optimization
Continuous optimization lets us adjust reach, frequency, and budget in real time to get the most out of every campaign. At NÜ, nothing is left to chance: every campaign is tracked, tested, and improved continuously by a team dedicated to your performance.
Programmatic tactics
tailored to your marketing goals
Awareness
Acquisition
Drive to store
Engagement
Retention
Targeting in Programmatic Advertising
DATA
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Second-party segments
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Third-party data
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Viewability data
DEMOGRAPHIC
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Gender
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Income
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Language
GEOGRAPHIC
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Region
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City
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Postal code
CONTEXT & ENVIRONMENT
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Operating system
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Weather conditions
Programmatic advertising channels
Audio
Audio captures attention during key off-screen moments. It complements visual formats and extends campaign impact throughout the user journey.
Video
Video grabs attention within seconds and delivers emotional, high-impact messages. It elevates your brand and drives deeper engagement at every stage of the customer journey.
DISPLAY
By integrating your messages into the public space, display expands your campaign’s reach and reinforces its physical presence. We select only the most relevant placements to amplify visibility and coverage.
Devices used in programmatic advertising
CONNECTED TV (CTV)
CTV blends the power of television with the precision of digital. It allows you to reach audiences in immersive environments, with messages adapted by household, context, or time.
MOBILE
Mobile reaches users throughout the day, close to their habits and contexts. It’s a powerful lever for increasing reach, contextualizing messaging, and generating qualified traffic.
TABLET
Tablets offer a more focused, immersive browsing environment. They enhance ad recall and engagement, especially in quiet, content-focused moments.
DESKTOP
Desktop captures attention during high-focus moments often tied to work, research, or purchase intent. It’s a strategic channel for delivering high-value messages and supporting decision-making.
DIGITAL OUT-OF-HOME (DOOH)
Digital displays offer strong visibility in public spaces, with strategic placements and dynamic creative. They boost brand awareness and impact, while adapting to real-time context.
Our international programmatic ad network
Deliver your message across the most influential media platforms
Programmatic advertising is no longer limited to banners or websites. It now includes major entertainment platforms like Netflix, YouTube, and Spotify, allowing your campaigns to appear in immersive, high-engagement environments.
Streaming platforms integrate branded messages directly into content. A powerful opportunity to anchor your brand in the minds of engaged viewers.
- Advantages: premium inventory, brand-safe contexts, high engagement
- Formats: instream video, non-skippable spots, exclusive placements
- Targeting: demographics, viewing times, content consumed
Platforms like Spotify offer a unique opportunity to capture attention in deeply personal moments. Ideal for reinforcing your brand presence in everyday life.
- Advantages: high completion rates, non-intrusive native formats
- Formats: audio spots + companion display banners, sponsored podcasts
- Targeting: interests, device, mood (playlist), geolocation
YouTube and Twitch engage millions of active, captive users daily. These platforms offer the ideal environment to deliver immersive, engaging ad formats that are seamlessly integrated into the viewing experience.
- Benefit: very high visibility, immersive formats
- Formats: pre-roll, mid-roll, interstitials, live sponsorship
- Targeting: keywords, channels, themes, lookalike audiences
Our premium local and national ad network
Support local media while maximizing your campaign performance
Through our partnerships with trusted local and national publishers, your campaigns are delivered in secure, relevant, and brand-safe environments tailored to your audience. This strategic approach helps you reach the right people in the right context, while actively supporting local media a key pillar of Québec and Canada’s media independence.
Our technologies
An agile, objective-driven tech stack
Fraud detection
Identifies impressions generated by bots or unreliable sources. This protects your ad investments and ensures your campaigns are delivered in real, secure environments.
Attention measurement
Goes beyond impressions to measure real visual engagement with your ads. This data helps optimize campaigns based on true exposure for more relevance and impact.
Purchase journey optimization
Ensures smooth transitions between discovery and conversion. By delivering the right message at the right time, we reduce friction and guide users efficiently toward action.
Custom bidding strategies
Bidding is tailored to your marketing goals : awareness, traffic, conversions. Each impression is valued based on context, intent, and objective, for smarter budget allocation.
Dynamic Creative Optimization (DCO)
Ad creative is automatically adapted based on user profile, context, or intent. This results in ultra-personalized messaging that’s more relevant, more timely and more engaging.
In-store visit tracking
We measure the real-world impact of your digital campaigns through geolocation and mobile data. This ties ad exposure directly to in-store visits and helps bridge online and offline performance.
An independent approach with open ad technologies
Real-time performance reporting
You have full access to your campaign data in real time, with full transparency. Monitor results, analyse freely, and stay in control with no middlemen.
CAMPAIGN PERFORMANCE
Track impressions, clicks, viewability, CPM, visits all in real time.
ATTRIBUTIONS
By audience, format, inventory, device, language, marketing objective, and campaign stream.
DAILY SPEND
Monitor your daily spend precisely by channel or campaign for full visibility on media investment.
ON-DEMAND DATA
Advanced insights available upon request: brand lift, awareness, purchase intent, brand perception, search results, A/B testing, in-store traffic, and cross-media analysis.
100% transparent delivery
At NÜ, we believe responsible advertising starts with total transparency. That’s why our programmatic solutions make every impression traceable, every data point accessible, and every dollar clearly accounted for. The result: you stay fully in control in a more ethical, more local, and more sustainable model.
The tangible benefits of NÜ Optima™
VISIBLE
*Based on MRC standards
Brand-safe
Transparent
Impactful
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