Targeting guided by your business objectives
Targeting an audience means cross-referencing the right business objective, the right context, and the right data signals to reach the right people, at the right time, in the right environment. At NÜ, we mobilize the most relevant data sources based on your real objective: behavioural, geographic, commercial, contextual, or your own proprietary data.
The three types of data in programmatic advertising
First-Party Data
Your CRM data, conversion pixels, purchase history, Google Analytics data… are the most precise because they come directly from your audiences. We activate them for remarketing, retention, and custom audience segmentation.
Second-Party Data
This data comes from trusted partners: publishers, platforms, media outlets, or specialized networks. It enriches your proprietary audiences with complementary, qualified signals.
Third-Party Data
Behavioural segments, purchase intent, commercial data, weather, mobile movement… this data from specialized providers is selected based on its real relevance to your objective.
Audience targeting dimensions
Profile & Behaviour
Geographic & Mobile
Context & Moment
Commercial Data & Lookalikes
Our premium data sources
NÜ activates the data partners best suited to each objective, mobilizing precise signals on your audiences’ behaviours, contexts, intentions, and movements. Choosing a source is never automatic, it depends on your market, your budget, your objective, and the quality of the signal available.
Media intelligence
A brand that truly understands where its money goes makes better decisions. Builds faster. And goes further. It’s simple to say, but in the reality of digital media, very few companies actually know what their campaigns are producing, or why. At NÜ, we built a method to turn every ad investment into useful business decisions.
A few frequently asked questions about digital advertising
What is first-party data, and why does it matter?
First-party data is your own customer data: CRM, conversion pixels, purchase history, customer segments, or data from your analytics tools. It’s valuable because it comes directly from your audiences and can be activated in a more controlled way for remarketing, retention, or segmentation.
What is behavioural targeting?
Behavioural targeting reaches audiences based on their online behaviour: pages visited, content viewed, products searched, or purchase intent. It reaches people when their actions signal they may be receptive to your message.
What is audience segmentation in digital advertising?
Audience segmentation divides your target into distinct groups based on demographic, behavioural, geographic, or contextual criteria. Each segment receives a message tailored to its reality, increasing the campaign’s relevance and effectiveness.
How does NÜ choose which data to activate for a campaign?
We start with your business objective. An awareness, acquisition, drive-to-store, or retention campaign doesn’t need the same signals. NÜ selects data based on its ability to reach the right audience, in the right context, with a relevant message.
What is custom audience segmentation?
Custom audience segmentation builds audience groups based on your own objectives, available data, and the behaviours you want to prioritize. It avoids overly generic targeting and tailors messages by interest level, location, or stage in the customer journey.
How can geographic targeting enrich an audience strategy?
Geographic targeting adds a local dimension to an audience strategy: city, region, postal code, shopping catchment area, or travel context.
Ready to invest smarter in digital advertising?
Looking to better understand digital advertising, improve your campaigns, or clarify your media investments? Talk to a NÜ expert to see how a programmatic, transparent approach rooted in local media can turn your ad investments into useful business decisions.